As lead designer on the PUMA women website, I wanted to create a site where users were able to view the entire Spring Summer collection on two very beautiful models. Users were able to view the models from front and back. The site also allowed for a zoom feature which let viewers see everything in high detail. The site reflected the look of the PUMA marketing campaign for that season.

This was one of my favorite PUMA marketing sites to work on because I was able to direct the photo shoot! After the photo shoot we narrowed thousands of photos down to just over 30 back and front images. All of which I had to then touch up in photoshop by myself :(

Image 1 of 3: The home section of the site gave users a choice of which styles they wanted to view.

Image 2 of 3: In this section users were able to navigate through the different model shots, buy online or even share a specific model shot with others.

Image 3 of 3: The zoomed in function gave users a closer look. We took shots of the models from many angels so users had at least two views of each outfit.