This was one of my favorite concepts I developed while working at PUMA. The PUMA women brand needed a site concept to go with their Autumn Winter instore imagery to engage visiters online. The idea i came up with was a site that acted like it was an advanced fortune telling device that PUMA had created online. Later the user would find out it was just an interactive version of the grade school game of fortune teller. Users could then share any of their fortunes with friends online.

View the PUMA Women motion graphics I created for this project using Adobe After Effects.

Image 1 of 7: Images from the PUMA Women instore campaign represted 3 personality types that you had to chose to receive your fortunes.

Image 2 of 7: Rolling over each image prompted a beautiful background effect.

Image 3 of 7: With the help of one of the interns as a hand model, I shot and masked out video to be used in the fortune teller game.

Image 4 of 7: An example of one of the fortunes a user might receive. Each fortuen came with its own unique background animation.

Image 5 of 7: Fortune example.

Image 6 of 7: Another type of fortune.

Image 7 of 7: Working closely with the copy writer, we created fortunes that were playful and a little goofy to fit PUMA's type of brand language.